NYC POPS
— The New York City Privately Owned Public Space Logo Design Competition
Graphic Design, Environmental Branding, Urban Design
New York
NYC Privately Owned Public Space Logo Design Competition
New York City Department of City Planning +
Municipal Art Society of New York 2019
As part of a competition hosted by the New York City Department of City Planning and the Municipal Art Society of New York, I designed a logo for privately owned public spaces, a key asset in the city’s push for more open and active urban spaces. The logo takes hints from the graphic language of the subway’s wayfinding system to provide a systematic approach to identifying and highlighting these spaces and their availability to the public. Beyond the competition, I formulated a brand package that would work beyond the entrance logo to create a more holistic identity for the spaces, while allowing the architecture to remain intact.
New York
NYC Privately Owned Public Space Logo Design Competition
New York City Department of City Planning +
Municipal Art Society of New York 2019
As part of a competition hosted by the New York City Department of City Planning and the Municipal Art Society of New York, I designed a logo for privately owned public spaces, a key asset in the city’s push for more open and active urban spaces. The logo takes hints from the graphic language of the subway’s wayfinding system to provide a systematic approach to identifying and highlighting these spaces and their availability to the public. Beyond the competition, I formulated a brand package that would work beyond the entrance logo to create a more holistic identity for the spaces, while allowing the architecture to remain intact.
NYC POPS Logo Design
Environmental Branding
Alternate Color Scheme